多益學習七_行銷篇 Part1

2025年11月13日 1.2k 字大概 6 分鐘

Reading Practice

Marketing and Brand Strategy

行銷與品牌策略

In a metropolitan area, companies face fierce competition as new products are launched almost every week.
Some firms attempt to create a monopoly by offering exclusive features or unique customer experiences.
To stay competitive, marketing teams must consistently analyze consumer trends and examine sales performance.
When facing unexpected delays, it is essential to postpone a campaign rather than launch it unprepared.
Managers should always do their utmost to deliver high-quality promotions that truly reach the audience.
Marketing experts note that mounting competition and price wars have widened the gap between premium and budget brands.
To strengthen brand image, companies often publicize their achievements through press releases, online content, and audiovisual ads.
During consecutive years of growth, firms should remain reflective, evaluating what truly drives their success.
Some campaigns may conflict with public values or cultural norms, which could jeopardize a brand’s reputation if not handled carefully.
That is why reputable brands often act boldly yet modestly, balancing creativity with sensitivity.
Ultimately, maintaining steady momentum in marketing requires teamwork, insight, and the courage to adapt to change.

基本單字

英文	中文	詞性
monopoly	壟斷	n.
consistently	一致地；持續地	adv.
do one’s utmost	盡全力	phr.
postpone	延期	v.
examine	檢查；審視	v.
consecutive	連續的	adj.
publicize	宣傳；公開	v.
gap	差距；裂縫	n.
mounting	增加中的；逐漸上升的	adj.
reflective	反思的；反映的	adj.

方便複製用

monopoly
consistently
do one's utmost
postpone
examine
consecutive
publicize
gap
mounting
reflective

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Marketing and Brand Strategy
行銷與品牌策略

In a metropolitan area, companies face fierce competition as new products are launched almost every week.
在都會區中，企業幾乎每週都有新產品上市，競爭異常激烈。

Some firms attempt to create a monopoly by offering exclusive features or unique customer experiences.
有些公司試圖透過獨特功能或體驗建立壟斷地位。

To stay competitive, marketing teams must consistently analyze consumer trends and examine sales performance.
為保持競爭力，行銷團隊必須持續地分析趨勢並檢視銷售。

When facing unexpected delays, it is essential to postpone a campaign rather than launch it unprepared.
面對突發延誤時，應延期活動而非倉促推出。

Managers should always do their utmost to deliver high-quality promotions that truly reach the audience.
主管應全力以赴，確保宣傳能有效觸及目標客群。

Marketing experts note that mounting competition and price wars have widened the gap between premium and budget brands.
行銷專家指出，日益增加的競爭與價格戰擴大了品牌之間的差距。

To strengthen brand image, companies often publicize their achievements through press releases, online content, and audiovisual ads.
為強化形象，企業常透過新聞稿、網路內容及影音廣告進行宣傳。

During consecutive years of growth, firms should remain reflective, evaluating what truly drives their success.
在連續成長的幾年裡，公司應保持反思，檢討成功的關鍵。

Some campaigns may conflict with public values or cultural norms, which could jeopardize a brand’s reputation if not handled carefully.
某些活動若與社會價值觀衝突，可能會危及品牌聲譽。

That is why reputable brands often act boldly yet modestly, balancing creativity with sensitivity.
因此，有聲譽的品牌在創意與敏感度之間常取得平衡，既大膽又謙遜。

Ultimately, maintaining steady momentum in marketing requires teamwork, insight, and the courage to adapt to change.
最終，在行銷中維持穩定的動能需要團隊合作、洞察力與面對變化的勇氣。

基本單字複習

monopoly

壟斷

　常搭配：create a monopoly / break a monopoly

The company tried to create a monopoly in the software market.
該公司試圖在軟體市場建立壟斷地位。
consistently

一致地；持續地

　常搭配：consistently improve / perform consistently

She consistently delivers high-quality results.
她總是持續地產出高品質成果。
do_one's_utmost

盡全力

　常搭配：do one’s utmost to help / do one’s utmost effort

We will do our utmost to meet the deadline.
我們會盡全力達成期限。
postpone

延期

　常搭配：postpone the meeting / postpone a decision

The conference was postponed due to bad weather.
因天氣惡劣，會議被延期。
examine

檢查；審視

　常搭配：examine data / examine evidence

The researcher examined the data carefully.
研究人員仔細檢查了資料。
consecutive

連續的

　常搭配：consecutive days / consecutive wins

The company reported profits for five consecutive years.
公司連續五年報告盈餘。
publicize

宣傳；公開

　常搭配：publicize a campaign / publicize achievements

The brand publicized its new product on social media.
該品牌在社交媒體上宣傳新產品。
gap

差距；裂縫

　常搭配：income gap / bridge the gap

The company is trying to bridge the gap between management and staff.
公司努力縮小管理層與員工之間的差距。
mounting

增加中的；逐漸上升的

　常搭配：mounting pressure / mounting costs

The team faced mounting pressure to finish the project.
團隊面臨完成專案的日益增加的壓力。
reflective

反思的；反映的

　常搭配：reflective mood / reflective surface

He became reflective after hearing the feedback.
聽到回饋後，他變得更加反思。

額外補充單字

conflict with 與…衝突
audiovisual 影音的
conclude 結論；結束
strict 嚴格的
definite 明確的
distinguish 區分
extraordinary 非凡的
metropolitan area 都會區
spouse 配偶
boldly 大膽地
noteworthy 值得注意的
perception 觀感；認知
astonishingly 驚人地
classified ad 分類廣告
comprehensible 可理解的
modestly 謙遜地
gauge 測量；判斷
momentum 動能；氣勢
recognizable 可辨識的
irretrievable 無法挽回的
jeopardize 危及
legible 清晰可讀的
reputable 有聲譽的
vanish 消失