多益學習八_行銷篇 Part2

2025年11月15日 1.4k 字大概 6 分鐘

Reading Practice

Branding and Customer Impression

In the highly competitive marketing industry, companies cannot rely on marginal improvements alone to stay ahead.
Instead, they must instantly respond to market changes and aim to deliver what customers truly need.
A strong advertising campaign can indicate the company’s vision and create a contemporary image that appeals to modern consumers.
At the initial stage, marketers often detect subtle shifts in customer behavior to adjust their strategies.
When competition intensifies, brands need to communicate favorably with their target audience and offer attractive incentives such as discounts or free gifts.
Successful marketing does not only depict a product’s function but also conveys emotions and lifestyle values.
Customers who feel dissatisfied with one brand may be driven to switch to another that offers ample benefits or better service.
In an enormous market filled with advertisements, mediocre messages are inadequate to capture attention.
Truly irreplaceable brands often receive massive support and rave reviews from loyal fans.
To maintain their reputation, companies must repeatedly unveil new ideas through deliberate planning instead of acting abruptly.
Marketers should design absorbing content that diversifies promotion channels and keeps products visible to a wider audience.
Finally, at social events or exhibitions, professionals mingle with potential clients, build alluring connections, assimilate new trends, and dissipate doubts—eliciting positive emotions that strengthen customer loyalty.

基本單字

英文	中文	詞性
marginal	微小的，邊緣的	adj.
instantly	立即地	adv.
aim	目標，瞄準；致力於	n./v.
indicate	指出，顯示	v.
contemporary	當代的，現代的	adj.
initial	最初的，起始的	adj.
detect	偵測，察覺	v.
intensify	加強，增強	v.
favorably	有利地；順利地	adv.
incentive	刺激，獎勵，誘因	n.

文章複習

#Branding and Customer Impression
品牌形象與顧客印象

In the highly competitive marketing industry, companies cannot rely on marginal improvements alone to stay ahead.
在競爭激烈的行銷產業中，公司不能只依賴些微的改進來維持領先地位。

Instead, they must instantly respond to market changes and aim to deliver what customers truly need.
相反地，他們必須立即回應市場變化，並致力於提供顧客真正需要的東西。

A strong advertising campaign can indicate the company’s vision and create a contemporary image that appeals to modern consumers.
強而有力的廣告活動能表明公司的願景，並塑造出吸引現代消費者的現代化形象。

At the initial stage, marketers often detect subtle shifts in customer behavior to adjust their strategies.
在初期階段，行銷人員通常會察覺顧客行為的細微變化，藉此調整策略。

When competition intensifies, brands need to communicate favorably with their target audience and offer attractive incentives such as discounts or free gifts.
當競爭加劇時，品牌必須與目標客群保持良好的互動，並提供有吸引力的誘因，如折扣或贈品。

Successful marketing does not only depict a product’s function but also conveys emotions and lifestyle values.
成功的行銷不僅描繪產品功能，也傳達情感與生活價值。

Customers who feel dissatisfied with one brand may be driven to switch to another that offers ample benefits or better service.
對某品牌感到不滿的顧客可能會被驅使轉向另一個提供充足優惠或更佳服務的品牌。

In an enormous market filled with advertisements, mediocre messages are inadequate to capture attention.
在充斥廣告的龐大市場中，平庸的訊息往往不足以吸引注意。

Truly irreplaceable brands often receive massive support and rave reviews from loyal fans.
真正無可取代的品牌常獲得忠實粉絲的大量支持與熱烈好評。

To maintain their reputation, companies must repeatedly unveil new ideas through deliberate planning instead of acting abruptly.
為維持聲譽，公司必須反覆地以深思熟慮的規劃推出新點子，而非倉促行事。

Marketers should design absorbing content that diversifies promotion channels and keeps products visible to a wider audience.
行銷人員應設計吸引人的內容，多元化推廣管道，讓產品持續曝光給更廣的受眾。

Finally, at social events or exhibitions, professionals mingle with potential clients, build alluring connections, assimilate new trends, and dissipate doubts—eliciting positive emotions that strengthen customer loyalty.
最後，在社交場合或展覽中，專業人士會交流潛在客戶、建立迷人的關係、吸收新趨勢並化解疑慮——從而引出能強化顧客忠誠度的正向情感。

基本單字複習

marginal

微小的，邊緣的

　常搭配：marginal profit / marginal difference
　> The company only made a marginal profit last quarter.
　> 公司上季僅獲得微薄的利潤。
instantly

立即地

　常搭配：respond instantly / instantly available
　> She replied to the client’s message instantly.
　> 她立刻回覆了客戶的訊息。
aim

目標；致力於

　常搭配：aim at / aim to do
　> The campaign aims to attract young customers.
　> 這次活動旨在吸引年輕顧客。
indicate

指出，顯示

　常搭配：indicate a trend / indicate that
　> The survey indicates that sales are rising.
　> 調查顯示銷售量正在上升。
contemporary

當代的，現代的

　常搭配：contemporary art / contemporary design
　> The store features contemporary interior design.
　> 這間店以現代風格室內設計為特色。
detect

偵測，察覺

　常搭配：detect changes / detect a problem
　> The marketing team detected a shift in customer interests.
　> 行銷團隊察覺到顧客興趣的變化。
intensify

加強，增強

　常搭配：intensify efforts / intensify competition
　> Competition in the smartphone market has intensified.
　> 智慧型手機市場的競爭已加劇。
favorably

有利地；順利地

　常搭配：respond favorably / favorably reviewed
　> The new product was favorably reviewed by experts.
　> 新產品獲得專家好評。
incentive

刺激，獎勵，誘因

　常搭配：sales incentive / provide incentive
　> The company offers travel bonuses as an incentive for employees.
　> 公司提供旅遊獎金作為員工的獎勵。

補充單字

depict 描繪，描寫
ample 充足的，豐富的
dissatisfied 不滿的
driven 被驅使的，執著的
enormous 巨大的
inadequate 不足的，不夠的
irreplaceable 無可取代的
massive 巨大的，大量的
rave review 熱烈好評
repeatedly 反覆地，一再地
unveil 揭露，公開
deliberate 深思熟慮的，謹慎的
abruptly 突然地，倉促地
absorbing 吸引人的
diversify 使多樣化
fabulous 極好的，精彩的
mingle 交際，混合
alluring 誘人的，迷人的
assimilate 吸收，融入
dissipate 消散，消除
elicit 引出，誘出